YouTube Revenue Calculator
Estimate potential YouTube AdSense and partner program earnings. Model channel monetization across daily video views and niche-specific Revenue Per Mille (RPM) rates to project realistic monthly and annual revenue for creators and digital video agencies.
Aggregate daily views across your entire channel catalogue
Revenue Per Mille: your net cut per 1,000 video views
Projected monthly revenue based on 30.4 average days per month
How to Use This Calculator
- Check your YouTube Studio analytics for average daily channel views.
- Enter your channel RPM (or use niche averages: $2-$5 for entertainment/gaming, $8-$20 for finance/tech).
- Review daily, monthly, and annualized projected AdSense payouts.
- Factor in external revenue channels such as brand sponsorships and merchandise.
Formula & Calculation Methodology
RPM reflects creator net earnings per 1,000 total views after YouTube standard 45% ad platform cut.
Worked Example
Channel averaging 25,000 daily views in a business niche with a $4.50 RPM
Frequently Asked Questions
What is the difference between CPM and RPM on YouTube?↓
CPM (Cost Per Mille) is what advertisers pay YouTube per 1,000 ad impressions. RPM (Revenue Per Mille) is what you actually take home per 1,000 total views after YouTube 45% revenue split and unmonetized view drop-off.
Which YouTube niches have the highest RPM rates?↓
Personal finance, real estate, software tutorials, legal, and business advice consistently command the highest RPMs ($10 to $30+), while general entertainment, pranks, and gaming often range from $1.50 to $4.00.
Do YouTube Shorts generate the same revenue as long-form videos?↓
No. YouTube Shorts RPMs are significantly lower (typically $0.03 to $0.08 per 1,000 views) because Shorts utilize a shared pooled creator fund rather than dedicated pre-roll ad placements.
What percentage of YouTube ad revenue does Google keep?↓
Under the standard YouTube Partner Program agreement for long-form video, creators receive 55% of net ad revenue, while YouTube retains 45%.
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Source Citation & Disclaimer
Informational tool only; not licensed tax, legal, or financial advice.